Monday 21 February 2011

Rolls-Royce 102EX Phantom Experimental Electric to debut in Geneva

Rolls-Royce 102EX Phantom Experimental Electric to debut in Geneva

Rolls-Royce 102EX Phantom Experimental Electric 
 
Of all the automakers in the industry, Rolls-Royce doesn't exactly have the "greenest" image. Its vehicles are heavy and ponderous, equipped with enormous engines and swathed with more dead cows than a beef processing plant. But its parent company BMW has been pushing into the green space with its EfficientDynamics initiative, and it's looking to bring the Goodwood division along for the electrified ride... one way or another.

Call this another, then: the Rolls-Royce 102EX. It's an electric version of the Phantom Rolls has been testing for the better part of a year, and now it's set tomake its debut at the upcoming Geneva Motor Show. Few details were confirmed in Rolls' announcement, but after taking its curtain call in Geneva, the Phantom Experimental Electric will go on a world tour to gauge how the public feels about the possibility of a battery-powered Roller. Follow the jump for the official release and keep an eye on electricluxury.com, which is set to launch this week as the program's online base.

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