Rolls Royce see Sales Surge...

While the average Joe may be struggling to find a way to keep up with the rising cost of fuel and food in the current economy, luxury automobiles are apparently a hot commodity, according to Rolls-Royce predictions for the next quarter.

Rolls-Royce recorded a record year of sales in 2010 with a 167 percent spike in sales in one year, having moved 2,711 vehicles in total. Reuters says that the luxury automaker credits its “cheaper” Ghost, which starts at just $246,500, for the boost, and also predicts its sales worldwide to more than double in the coming quarter.

“One of the things that Ghost has brought is a more viable business case in more cities,” said David Archibald, president of Rolls-Royce North America. Due to the lower entry point, the automaker intends to add three dealers to its network in China before year’s end. While adding three dealers may sound insignificant, consider that the whole of China will only then contain 11 dealers, and it will have the second most dealers for a country behind only the United States.

BMW’s ultra-luxury division has a total of 81 dealers worldwide.

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